One standard for
Lift your whole EA team to one standard, and get them using AI well. The EA Professional Certification, run for your organisation. Built for EAs, by a former EA.
- In-house for 8+ EAs
- Groups of 4+ in a public cohort
- Training EAs since 2017
Every EA does the job a little differently.
Your EAs work closer to your executives than almost anyone. They're also one of the roles most affected by AI.
No shared standard
One EA is brilliant, another is getting by. Your executives feel the gap.
Things get missed
Details slip, work gets done twice, and executives lose time they don't have.
AI tools sit unused
The tools get rolled out, but most EAs haven't been shown how to use them in their own role.
Good EAs move on
Your best EAs leave when they stop growing, and your executive starts again from scratch.
Generic training doesn't fix it, because it isn't built for the EA role.
AI doesn't replace the value of an EA. It creates more opportunities to apply it.
But only if your EAs know how. The EA Professional Certification gives your whole team one standard: the High Performing Executive Assistant Standard. Built for EAs, by a former EA.
Is your AI training missing your EAs?
If AI upskilling is on your plan this year, start with the team closest to your executives.
Most organisations rolled out Copilot, but nobody showed the EAs how to use it in their role. Our monthly Copilot Learning Labs are built for the EA role, and keep your team's AI skills current as the tools change.
What your organisation gets
- Every EA working to one high standard
- EAs who use Copilot and AI tools well in their own role
- Fewer things missed for your executives
- A recognised certification that tells your EAs you're investing in their career
In-house, or as a group
In-house cohort
For 8 or more EAs
We run the certification for your team only. Every EA learns the same standard, together.
Group enrolment
For 4 or more EAs
Your EAs join one of our public cohorts as a group, and learn alongside EAs from other organisations.
The EA Professional Certification
Two live days
Live online, on the High Performing Executive Assistant Standard.
Three electives
Three electives that suit the role and your business.
Copilot Learning Labs
Monthly labs that keep their AI skills current.
Certified
Every EA finishes with a digital certificate and a LinkedIn badge.
EAs from these organisations have completed the program
I printed the leadership distinctions and put them up at my desk, and I've had quite a number of people stop and really take them in. It's been great to see colleagues reflect on what they're doing and then work it into their conversations and project work.
For organisations with several EAs
It's a fit if
- You have four or more EAs supporting your executives
- You're a large enterprise, a government department or agency, or a mid-sized business
- You want every EA working to the same high standard
- AI upskilling is on your plan, and your EAs should be part of it
- You want to keep your best EAs, and show them a path to grow
It's not a fit if
- You're after a one-off AI webinar for the whole business
- You're looking for generic admin training
Fewer than four EAs? Individual EAs can still join a public cohort. Book a session and we'll point you the right way.
Former EA
Meet Amanda Vinci
Amanda started as an EA and worked her way up to supporting senior executives. She knows what executives need from their EAs, and what gets missed when there's no standard.
She founded The EA Institute in 2017 to raise the standard for the profession. Since then the team has trained EAs across enterprise, government and growing businesses.
Amanda is an accredited coach and keynote speaker, a Woman of Influence for 2026, and the founder of the APAC Admin Awards.
Good questions to ask
How much does it cost?
What happens in the EA team plan session?
How many EAs do we need?
Is this an AI course?
Will our EAs think this is about replacing them with AI?
Does it work for government?
Do our EAs need a prior qualification?
What does each EA finish with?
Book your EA team plan session
Tell us a little about your team, then pick a time that suits.
- A look at your EA team and what your executives need
- Whether an in-house cohort or a group enrolment fits best
- How AI capability fits into the plan
- A clear plan for your team to take away
Step 2: Pick a time
Thanks. Choose a time that suits you below.